About Traction360 & The Founder

Meet Jason Cann – Founder & Principal Consultant

With over 20 years of hands-on experience in the Automotive, Heavy Commercial Vehicles and Machinery industries, Jason Cann has built a reputation as a dynamic expert who not only understands the intricacies of these sectors but also knows exactly what it takes to elevate sales performance to world-class levels. Jason’s expertise spans the full 360-degree dealership model, encompassing every critical department and operational function necessary for a business to thrive.

Throughout his career, Jason has overseen thousands of high-value transactions, from vehicles sold for thousands of dollars to capital equipment, trucks, buses and power systems valued in the hundreds of thousands, to multi-million-dollar plant, equipment and supply agreements. This vast experience has given him unparalleled insights into what makes high-value sales successful and how sales teams can consistently close profitable deals.

Expertise Across the Full Dealership and Business Model

Jason’s expertise is not limited to sales alone; he brings deep insights and practical experience to all operational aspects of a business or dealership. Whether it’s managing New and Used Sales, Service, Parts, Finance, Predelivery, Aftermarket, Accessories, CRM, Call Centres, Ecommerce & Digital, ERP and Dealer Management Systems, or Marketing and Financial/Accounts departments, Jason has helped countless businesses optimise these areas for maximum performance.

His broad and holistic understanding of business and dealership operations allows him to drive results across every department. From improving sales processes and CRM systems to optimising finance departments and marketing strategies, Jason’s hands-on approach ensures that all facets of the dealership model work in harmony to deliver optimal results.

Expertise in Sales Transformation Across High-Value Transactions

Jason’s expertise isn’t just theoretical, it’s been tested and proven on the ground. Whether it was negotiating complex deals, managing intricate supply chain agreements or leading critical acquisitions and business turnarounds, Jason has delivered measurable results time and time again. He’s worked with top-tier executives, including chairpersons, presidents and managing directors of Fortune 500, NZX, ASX and NYSE-listed companies, and has driven sales excellence across these industries by implementing strategies that focus on long-term growth, customer needs and relationship-building.

In his career, Jason has trained and mentored hundreds of salespeople and management professionals, helping them understand the psychology of selling and develop the skills necessary to turn every opportunity into a profitable deal. He’s designed and built world-class dealerships and facilities, audited and visited scores of OEMs, manufacturers, foundries and bodybuilders, and even had the privilege of using private helicopters and jets to facilitate high-stakes negotiations and deal-making.

A Proven Track Record with Industry-Leading Brands

Over the years, Jason has been associated with some of the world’s most respected brands, working with both local and international companies. His experience spans across a diverse range of industries, and he has successfully negotiated, managed and closed deals with industry giants. Some of the prestigious brands Jason has worked with include Mobil, Schofield's of New Market, Giltrap Group, Holden, Saab, Hyundai, Subaru, Mag and Turbo Warehouse, Enterprise Motor Group, Nissan, Mangoletsi (UK), Alfa Romeo, Transpacific Industries, Man Automotive Imports, Penske Automotive Group, MAN, Western Star, Dennis Eagle, Detroit Diesel, MTU, Allison Transmissions, Turners Group, Staffline, CablePrice, Hitachi, Scania, John Deere, HSC Cranes, Isuzu, Isuzu Industrial Engines, Montabert, McCloskey International, Hills Engineering, Armstrong Group, Auckland City Toyota, Toyota and Kobelco.

In addition to these global brands, Jason has also negotiated high-level government contracts with organisations such as The New Zealand Defence Force and Fire and Emergency New Zealand, further demonstrating his ability to manage large-scale, high-stakes contracts and navigate complex procurement processes.

The Shift in Sales: From Order-Takers to Strategic Sellers

The COVID-19 pandemic caused a temporary surge in demand, but as the world adjusts to the post-pandemic landscape, businesses are struggling to generate revenue or retain margins. Many organisations have become complacent, relying on outdated sales tactics that no longer yield results. With competition intensifying and market dynamics shifting, businesses must re-establish disciplined, strategic sales practices to regain their edge.

Traction360: A Consultancy Built to Drive Real Results

Jason founded Traction360 to help businesses regain their sales edge. With his deep understanding of both the sales process and industry challenges, Jason specialises in transforming sales teams into proactive, solution-focused specialists who don’t simply wait for orders but actively generate demand, close high-value deals and build lasting customer relationships.

Beyond sales: Jason’s consultancy expertise covers all aspects of business and dealership management, from ERP systems and dealer management processes to enhancing call centre operations and building effective digital marketing strategies. Whether it’s training sales teams on how to sell based on customer needs, auditing sales processes or optimising the entire value chain, Jason brings a hands-on approach that delivers results. His proven strategies have helped businesses in high-value sectors not only survive but thrive in today’s complex, competitive environment.