While having a strong understanding of product knowledge is undeniably important, it's often not enough on its own to drive success in industries like machinery, construction, and heavy commercial vehicles. In these sectors, sales teams frequently lack the advanced sales training necessary to not only close high-value deals but also build long-term, meaningful relationships with customers.

In many cases, sales consultants in these industries fall into the trap of functioning more as order takers or mere information providers. They focus primarily on relaying product details, instead of adopting a sales-driven mindset that takes into account customer psychology, decision-making processes, and effective sales strategies. This gap in training can result in missed opportunities for both securing larger deals and fostering customer loyalty.

Advanced sales training goes beyond simply knowing the product; it equips sales professionals with the skills to engage customers, understand their specific needs, and navigate the complexities of a sale with confidence and strategic insight. In these industries, where decisions are often high-stakes and involve substantial investments, the ability to connect with customers, address their pain points, and present tailored solutions is crucial for driving business growth and maintaining a competitive edge.

What’s more, many of your competitors are not investing in this level of advanced sales training. By adopting this approach, you will gain a significant edge over the competition. Rather than merely following the standard practices that everyone else is using, you will set yourself apart as a leader in your field. It's time to elevate your sales strategy and take your team’s performance to the next level.

Most sales teams are primarily trained on product knowledge. Traction360 aims to change that by focusing on sales excellence rather than just product details. With tailored training programmes, Traction360 helps your team connect with customers, understand their needs, and close deals with confidence and strategy. Our goal is to unlock your team’s full potential, driving exceptional sales performance.

How many times has your team handed out business cards and brochures, only to get zero in return? We offer a comprehensive range of training services, including team training, Sales Manager training, and 1:1 coaching sessions to ensure personalised support and development. We also provide ride-along experiences, allowing your team to engage in real customer interactions and gain valuable insights from hands-on practice. Additionally, we support your team at trade shows, where we collaborate on pre-show strategies and customer interaction, ensuring your team is fully prepared to make the most of every opportunity.

Jason brings real-world examples from the heavy industry, demonstrating how a customer-centric psychological approach can not only secure a sale but also build lasting customer loyalty.